How Coaching Works
Simple guidance, clear steps, and support with corazón.
At Corazón, we believe financial coaching should feel safe, understandable, and empowering, not confusing or overwhelming. Here's exactly what you can expect when you work with a Corazón Advocate.
What to Expect
Coaching that meets you where you are.
We know people may find coaching intimidating or unsure where to start. Your advocate creates a space where you can speak openly, learn at your pace, and start building confidence from day one.
In your first meeting, you'll:
- Share your goals and concerns
- Talk about your current financial picture
- Understand how coaching can help you
- Begin outlining your next steps
No judgment. No pressure. Just clarity, compassion, and support.
Find an AdvocateA step-by-step process that keeps you moving forward.
Each session is designed to help you make progress without feeling overwhelmed.
Here's how the coaching process typically works:
- Discovery Session — You and your advocate identify your goals, challenges, and priorities.
- Create Your Plan — Together, you'll build a simple roadmap using Louis Barajas' Financial Greatness™ Process.
- Monthly or Bi-Weekly Sessions — Stay accountable, understand your money, and develop strong financial habits.
- Check-Ins & Adjustments — Your plan evolves as your life evolves, with advocate adjusting strategies to keep you on track.
- Celebrate Your Wins — We acknowledge your progress and help you build momentum as you grow financially stronger.
Every step is guided. Every conversation is confidential. Every advocate moves you closer to stability and wealth.
Get Started with an Advocate
Simple, Fair, and Designed for Every Family
At Corazón, we believe financial coaching should be accessible — never confusing or expensive. That's why every Corazón Advocate uses a simple, transparent pricing model.
You pay just 1% of your household's annual income.
No hidden fees. No surprises. No long-term contracts.
This makes coaching affordable for families at every income level, and ensures the guidance you receive is rooted in fairness and dignity. Our Founder and CEO, Louis Barajas, developed our coaching program from the process he's used to coach clients to financial dignity over the past 40 years. Louis has trained an army of Financial Advocates to use his proven methods to help even Latino families live their best lives — and while Louis typically charges about $15,000 per year for coaching, you'll get his program for a very small (like super small) fraction of your household adjusted income.
Find Your Advocate
Your story matters, and so does your plan.
No two families are the same. Your advocate considers your everyday life, including:
- Your goals
- Your budgeting style
- Your financial habits
- Your family priorities
- Your cultural values
- Your timeline and pace
Coaching is designed around your life, not a checklist. Think support built with corazón — support that knows who you are and where you came from.
Find an AdvocateLet's Create Growth and Confidence Together
If your organization wants meaningful financial transformation rooted in culture and corazón, our advocates are ready to lead your group through the life-changing program.
Your next step: Click the button below to fill out the form, and we'll connect you with a Corazón Advocate who can deliver the Finances Con Corazón program to your group.
Get In Touch With A Financial AdvocateGet In Touch With A Corazón Financial Advocate
You don't have to navigate your financial life alone. Our advocates provide heart-centered coaching to help you find direction, make confident decisions, and move toward the future your family deserves. Connect with us today and take the first step toward financial strength and peace of mind.
Contact A Corazón Financial Advocate